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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Valencia (CA), United States

Product Manager, Internals

Covid Protocol:

Upholding the company values is extremely important to Sonova, we take the health and safety of our employees, patients, customers and their families very seriously. To that end, we have concluded that the best way to ensure the safety of these individuals is to mandate that all of our newly-hired employees be fully vaccinated for COVID-19. Therefore, when considering whether to apply for this position, please know that in order to become employed by Sonova (if otherwise eligible), you must provide satisfactory proof, such as a vaccine card or other documentation, that you are fully vaccinated for COVID-19. You will not be required to provide this proof unless and until you receive a formal job offer from Sonova. Please also know that Sonova will provide accommodations to qualified individuals who cannot receive the COVID-19 vaccination because of a sincerely held religious belief or due to a medical issue or pregnancy.

What you’ll do:

Manage product development marketing activities as they apply to new and existing internal products


Key Tasks & Responsibilities      

•        Generate and communicate product ideas and concepts, and Marketing Requirement Documents for new products and improvements to existing products

•        Collaborate with R&D&T throughout design and development phases

•        Develop Marketing messaging for new products

•        Develop and Execute Product Marketing Plans, manage product phase-in/-out and formulate pricing strategies

•        Provide quantitative analyses for product launch planning & demand forecasting on global basis

•        Work collaboratively with the Surgical Education and Training Manager and Education & Training department; provide information required for Sales Force on key messages & selling tips. Define Education & Training needs & schedules for new product launches

•        Define product labeling & packaging requirements

•        Obtain input & coordinate cross-functional trade-off decisions to define product marketing requirements & improvement opportunities from internal & external customers. Gain cross-functional approvals

•        Create programs & policies for products, including exchange/upgrades & warranties prior to launch, and as needed including full financial impact analysis. Gain cross-functional approvals

•        Conduct market research to define new products & accessories needs/requirements

•        Conduct early sample demo user focus groups throughout development phase & market preference testing prior to launch

•        Represent Marketing & Sales in Core Teams to provide market-driven product requirements on a global basis

•        Develop communication plans & messaging for products & programs to execute through corporate marketing including: video, collateral, website, sales presentations, & other media

Additional requirements for Senior position:

•        Analyze competitive information, & in collaboration with Director Strategic Marketing develop sales & marketing strategies and responses to competitive product launches

•        In collaboration with Director Strategic Marketing, develop & execute product launches by driving the creation of market research, branding & market segmentation studies to support creation of long range roadmap

•        Partner with Director Strategic Marketing & Corporate Marketing to develop marketing communications and promotional strategies and tactics designed to emphasize product benefits, positioning and overall branding. Design and track programs, policy and product development


Travelling Requirement     Travel required to support international conferences and NA center support and focus groups etc. Travel time estimated at 10-20%.


What you bring to the team:

Further Education  

Bachelors degree, preferably in healthcare, education, science or business

Postdoctoral degree


Work Experience     Minimum of one year of business experience, preferably in the healthcare field, ideally hospital or lab experience

Minimum of three years of business experience

Personal Competencies    

Must be an effective communicator

Emphasis on technical skills


Social Competencies        

Able to engage effectively across all skill/knowledge levels

Leadership Competencies

Persuasive orator

Professional Competencies        

Experience in hospital environment in healthcare preferred, ideally surgical experience

Sales and Marketing a plus

Language(s) / Level         Good working knowledge of written and spoken English

Spanish a plus


IT skills        Good working knowledge of MS Office, Skype for Business


Further Requirements       Able to travel on extended trips at home and overseas


Additional Remarks:         Based in Valencia, CA office



Our offer:

Exciting and challenging work environment

Comprehensive benefits package

Training and development opportunities – we believe every employee deserves a development plan. Come, learn, and grow with us!


Don't meet all the criteria?  If you’re willing to go all in and learn we'd love to hear from you! 


We love to work with great people and strongly believe that a diverse team makes us better.  We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.

We thank all applicants in advance; however only individuals selected for an interview will be contacted.  All applications will be kept confidential. Sonova is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Director, Human Resources.






Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.