Senior Manager, Web & SEO

Position Summary

AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).

 
Corporate Office: Aurora, IL – Hybrid Schedule with two remote days 

Salary: $137,800 - $168,000  

Your role at AudioNova:

This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.

Key Responsibilities

1. Own Website Performance as a Revenue Driver

• Lead end-to-end website strategy across AudioNova.com and supporting digital properties
• Translate business goals into site performance improvements (appointments, conversion rate, revenue)
• Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
• Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
• Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
• Partner with global and technical teams to improve site speed, mobile performance, and UX

Lead Advanced SEO Strategy

• Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
• Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
• Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
• Partner with external agencies and internal stakeholders to ensure accountability to outcomes
• Own forecasting, performance tracking, and ROI measurement for organic search

Build and Scale a CRO & Experimentation Program

• Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
• Analyze user behavior and funnel drop-off points to inform hypotheses
• Optimize key conversion points: appointment booking, lead forms, product pages
• Partner with analytics and media teams to ensure full-funnel visibility

Strengthen Analytics & Attribution

• Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
• Partner cross-functionally to improve attribution from lead → appointment → revenue
• Develop dashboards and insights that directly inform investment decisions
• Identify and resolve data integrity issues impacting performance visibility

Drive Cross-Functional Execution

• Act as the primary liaison between Marketing, IT, Product, and Global teams
• Define requirements and prioritize development roadmap for site enhancements
• Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
• Hold internal and external partners accountable to timelines and outcomes
• Influence senior leadership with data-driven recommendations

Qualifications

• 7–10+ years of experience in SEO, CRO, and digital product/web management
• Proven track record of driving measurable growth in traffic, conversion, and revenue
• Deep expertise in:
• Technical SEO (site architecture, indexing, Core Web Vitals)
• On-page and content strategy
• Conversion rate optimization and experimentation frameworks
• Strong analytical skillset:
• GA4, tagging frameworks, attribution models
• Ability to connect marketing activity to downstream revenue impact
• Experience managing agencies and holding partners accountable to performance
• Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
• Ability to operate both strategically and hands-on
• Strong cross-functional leadership and communication skills

What Success Looks Like

• Significant increase in organic traffic and high-intent visibility
• Measurable lift in website conversion rates and booked appointments
• Improved eBooking conversion rates and speed to appointment
• Clear, trusted end-to-end conversion visibility (online + offline)
• A structured, continuously improving experimentation engine tied to revenue
• Improved visibility across both traditional search engines and emerging AI-driven discovery environments
• Website positioned as a primary growth driver, not just a support channel

Why This Role Matters

AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.

Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described. 
 
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.