Barcelona, Spain
Website Strategy & Content Manager
Are you passionate about digital storytelling and brand strategy? Join Sonova’s HI Marketing team as our Website Strategy & Content Manager, where you’ll take ownership of Phonak.com and lead the development of engaging, high-performing content across digital channels. This role is ideal for a strategic thinker with a hands-on mindset, eager to shape the future of our digital presence through innovation, collaboration, and data-driven decisions.
Key Responsibilities
- Lead the strategy, structure, and performance of Phonak.com as a key digital touchpoint
- Lead and execute the content strategy for product launches across digital platforms
- Drive a 360° omnichannel approach, integrating email, web, and social media campaigns
- Identify and implement website enhancements in collaboration with IT and product teams
- Manage and optimize paid media campaigns to support SEO and business goals
- Oversee annual content updates to ensure accuracy and brand alignment
- Monitor SEO performance and guide teams on best practices
- Coordinate with internal stakeholders to deliver a balanced, engaging content mix
Your Profile
- Master’s degree in marketing, business, or a related field
- 5–7 years of global experience in marketing, branding, or customer experience
- Strong strategic thinking, creativity, and analytical skills
- Hands-on, entrepreneurial mindset with a bias for action and experimentation
- Proven project management skills across multiple digital channels
- Fluent in English; additional languages are a plus
- Proficient in MS Office, Acrobat Creative Cloud / Photoshop / SAP; digital tools including, Google Analytics, Salesforce Marketing Cloud are highly valued
- Passionate about digital innovation and enhancing brand experiences
158859