总部位于瑞士施泰法的索诺瓦集团是领先的创新听力保健解决方案供应商。集团通过其核心业务品牌峰力、 优利康、汉莎通, 领先仿生和听力保健服务业务，例如，傲诺瓦, Geers, Boots听力保健, Connect Hearing以及Lapperre，开展运营。 我们通过多种渠道接触我们的消费者；这种多样性的选择使消费者能够以最适合其个人需求的方式受益于我们广泛的解决方案——助听器、人工耳蜗、无线通讯产品、数字化解决方案，以及专业的听力保健服务。
索诺瓦集团创立于 1947 年，业务遍布全球 100 多个国家，有超过 17,500 名高度敬业的员工。集团 2022/23 财年的销售额达 37 亿瑞士法郎，净利润达 2.70 亿瑞士法郎。索诺瓦展望一个大家都能享受聆听，从而实现人生所想的世界。
在 Sonova，您的工作可以帮助改变人们的生活。作为领先的创新型听力保健解决方案提供商，我们不只是生产产品的公司，我们是一个身负使命的团队，帮助人们享受声音带来的快乐。每一天，我们都在突破音频技术的瓶颈，让我们的客户可以毫无限制地享受生活。
我们世界各地才华横溢的忠诚员工都清楚，他们为比自己更伟大的事业做出了贡献 — 他们创造感知。
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Job Purpose
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We are seeking a motivated and savvy Commercial Marketing Manager passionate about sound, music & tech to manage our marketing activities on social commerce platforms and retail stores in China in a fast-paced work environment. You will oversee the development of company’s marketing strategy on emerging social commerce platforms, the implementation and evaluation of marketing activities to drive new business growth.
The Marketing Manager, Commercial lives the vision of the Group, she/he makes sure all activities optimize brand awareness and positioning, performance, profit and growth of the organization, while enforcing good governance and accountability.
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Primary Job Responsibilities
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- Define marketing strategy and develop a customer-centric marketing plan that influences customers and prospects along the sales cycle and drives business results.
- Identify new business opportunities by researching new technologies, customer willingness, markets, and competitors.
- Keep abreast of industry trends and best practices to ensure the highest standards of quality in all marketing initiatives.
- Deploy successful marketing campaigns that create brand awareness, generate leads, and promote sales on social commerce platforms, including but not limited to Douyin, RED, Dewu, etc.
- Work closely with sales team in empowering distributors to develop a content strategy and editorial calendar to enhance our brand position and thought leadership on social commerce platforms.
- Accountable for retail marketing campaigns to achieve sales target.
- Manage budgets and ensure cost-effective use of marketing resources.
- Work closely with other colleagues in GC marketing team on the planning and execution of specific projects if needed.
- Support Head of Marketing, GC on other duties as assigned.
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Primary Interface – External
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Source
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Purpose
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External partner
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- Distribution Partners, Resellers/Dealers, eCommerce Partners & Potential customers
- All internal departments
- Media and Influencers
- External service partners and contractors incl. agencies
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Primary Interface – Internal
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HQ and local cross functional teams
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- Global and APAC Marketing team
- Local cross function teams, i.e. Sales, Marketing, Finance, Customer Service, etc
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Qualifications and Experience
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Minimum Qualifications
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- Bachelor’s degree in marketing, business, or related field
- 7+ years of experience as marketing professional
- A deep understanding and rich experience of social commerce platforms and retail stores with proven track record.
- Experience in providing sound, strategic recommendations.
- A self-starter with exceptional attention to detail and follow-up.
- Excellent communication skills and be able to establish and maintain positive working relationships with others both internally and externally.
- Ability to handle pressure and work well under to strict deadlines.
- Creative, and strong problem-solving skills with a flexible can-do attitude
- Excellent verbal/ written communication and presentation skills in Mandarin and English
- Able to work in an international and multi-cultural environment.
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Preferred/Additional Qualifications
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- Specialization in Sales/Marketing.
- E-commerce/digital marketing
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Minimum Experience
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- 7 years of experience as marketing professional.
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