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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change, 

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Digital Product Analyst (m/f/d)

About the role

 

As a Digital Product Analyst (m/f/d), you will play a key role in shaping and optimising the digital experiences across 18 group brands. Working within our HQ Digital Marketing team, you act as the bridge between business, marketing, UX, and technology — translating business needs into clear product requirements and actionable insights.

In return for your analytical mindset, strong communication skills, and passion for digital journeys, you’ll find a collaborative, international environment where your work directly improves customer experience, online performance, and commercial outcomes.

 

More about the role

 

  • Analyse and optimise end-to-end digital journeys, including websites, online booking, lead generation, and conversion flows
  • Use digital analytics tools (e.g. GA4, FullStory, Hotjar) to monitor performance, identify friction points, and recommend improvements
  • Translate business goals into clear user stories, requirements, acceptance criteria, and process flows
  • Own and prioritise product backlogs for specific digital journeys or features
  • Collaborate closely with UX/UI designers, developers, agencies, and internal stakeholders
  • Support delivery activities including sprint planning, refinement, testing, and UAT
  • Track the impact of changes and communicate insights and recommendations to senior stakeholders

 

More about you

 

  • Proven experience in a digital product, business analyst, or optimisation role
  • Strong ability to analyse customer journeys and complex business processes
  • Hands-on experience with digital analytics tools such as GA4, Tag Manager, Hotjar or similar
  • Comfortable writing user stories, requirements, and acceptance criteria
  • Excellent communication skills, with the ability to engage technical and non-technical stakeholders alike
  • Strong organisational skills and the ability to manage multiple priorities
  • Experience working in agile or hybrid delivery environments is a plus
  • Exposure to CMS platforms, booking engines, CRM-based conversion flows, or A/B testing is an advantage

 

More about what we offer

 

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We aim to create an environment where everyone can balance a successful career with commitments and interests outside of work, supported by a flexible hybrid working model.

We offer a wide range of training opportunities for both professional and personal development, as well as exceptional growth opportunities supported by individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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