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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

United States

Business Development Manager Hearing Care

Who we are
We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.   
With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.

Purpose of Position
The Business Development Manager, Hearing Care position will secure long-term brand leadership, sales, and profit growth in North America through focused business development and category management of the Hearing Care segment with Sennheiser-branded products sold in Sennheiser Consumer Electronics and Sonova Audiological Care and Wholesale channels. This position is responsible for creating and building a network of key industry influencers and organizations/affiliations that will enable the growth of business and revenue generating opportunities. Additionally, the position will be responsible for creating annual sales plans, promotions, product assortment, and merchandising strategy.

In partnership with Trade Marketing and Global Marketing, the Business Development Manager, Hearing Care will be responsible for building a 3-year plan to cultivate new business opportunities and grow revenue, profit and brand awareness. He/she will understand the competitive landscape and will build and sustain a network of relationships to enable the development of a pipeline of potential new business relationships and opportunities. 


Job Requirements

  • 5-8 years in business development within the Hearing Care channel and/or related CE retail sales management
  • At least 2 years of budget responsibility and direct management of outside vendors
  • Solid understanding of retail pricing policies   
  • Demonstrated experience in hearing care sales & trade marketing
  • Proven skills in business development, networking, negotiation, sales, and promotional strategies
  • Hearing Care channel experience a must; knowledge of key customers, influencers, and channel dynamics will be critical to drive desired results
  • Must have good working knowledge of hearing instruments, enhanced hearing devices, assistive listening devices and related accessories.
  • Ability to (domestic and international) travel up to 50% 

Accountabilities/Key Responsibilities

  • Drive market analytics for North America to evaluate target audience, sales channels, market and brand share potential and product preference
  • Develop and execute 3-year business plan
  • Manage local implementation of product portfolio, measure effectiveness and continuously assess future product needs, alignment with product management and development teams.
  • Represent brand at hearing care trade shows and customer events in alignment with global and local marketing
  • Develop and implement sales strategies to achieve sales and profit to meet and/or exceed assigned targets in hearing care accounts.
  • Develop key performance metrics for the area of responsibility and actively manage and report results on a weekly, monthly, and quarterly basis.
  • Build and maintain strong relationships with key customers and other influencers in his/her country/region 
  • Establish and ensure effective/clear communication/coordination with the sales team to maintain efficient and team-oriented collaboration 
  • Forecast, analyze and report financials for the region incl. accurate forecasts of projected sales, profit and growth covering monthly, quarterly, and yearly numbers
  • Claim leading position with competitive activities and be responsive to market changes
  • Develop a strong and understanding relationship with trade marketing team. Ensure the flawless execution of trade marketing activities in close cooperation with the customers. Ensure trade marketing support for execution of product marketing activities and global brand and marketing activities at national accounts 
  • Establish a strong relationship with leading people in the local Operations team, i.e. Finance controller, Credit Manager, Customer Service Manager, HR and technical Service manager to optimize the “Order-to-Cash” process within the local entity
  • Provide market feedback on trends, opportunities, competitive products, and sales development.
  • Support Product Management to secure best in class development, implementation, and execution  
  • Actively work with tools like Business Intelligence (BI), Polaris, GfK/NPD data and other survey results to better understand the business and customer/consumer behavior.
  • Play an active role in the Regional Sales Management team  

Essential Characteristics

  • Strong communication skills with the ability to work with all levels of management
  • Willingly accepts direction to adapt role to organization or team changes
  • Is quick to recognize situations where change is needed and takes steps to implement change
  • Results focused; uses performance targets and goals to drive personal accountability
  • Attention to detail; self-directed; self-starter; expert problem solver
  • Able to work independently and with a team, to maintain a strong work ethic, and to promote a positive work atmosphere
  • Profound experience in sales & trade marketing and proven understanding of the retail business 
  • Strong sales and closing skills with proven ability to meet and exceed sales targets
  • Ability to work independently and manage a country/region to achieve goals
  • Good management skills with the ability to motivate, coach and work collaboratively with a sales team 
  • Strong leadership skills to manage all sorts of internal and external situations in an efficient and constructive way
  • Ability to hold others accountable and take responsibility for achieving stated objectives
  • Strong understanding of customer and market dynamics 
  • Ability to develop and maintain professional internal and external relationships
  • Excellent oral and written communication skills and interpersonal skills
  • Strong business acumen and analytical skills
  • Competitive drive with an intense focus to win for the team 
  • Polished presentation skills
  • Excellent negotiation skills

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.