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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Kitchener (ON), Canada

Product Manager, New Ventures

Product Manager, New Ventures


In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we – through our core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova – develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry. Our talented and committed employees all over the world know they contribute to something greater than themselves – they create sense.


Sonova has more than 14,000 committed employees in over 100 countries, all of whom contribute to something greater than themselves – they transform lives. Join our mission and become part of our team! Apply now for the following position: Product Manager, New Ventures.


Overview: In your role as Product Manager, you will be responsible for product management of assigned product lines, including planning, organizing and controlling from conceptual stages through product life cycles to optimize profit, marketing, financial and corporate growth objectives.


What you’ll do:

  • Establish brand/product strategies, including development, implementation and evaluation of marketing plans.
  • Analyze and evaluate product/brand sales and profitability to plan.  Inform senior management of areas of concerns; develop and implement corrective action plans.
  • Define the priorities within new product development. Work closely with R&D, regional market contacts, Audiology team, Product Marketing and Corporate Marketing for appropriate input.  Approve project plans and provide product design input into and throughout the NPD process.
  • Manage product life cycle, from development to launch to product discontinuance. Evaluate product success, engineering changes, profitability, market penetration; recommend and approve components as required.  Develop and implement required corrective action plans, including recommendations for product improvements and/or deletions.
  • Coordinate product launch activities including product/sales training for sales personnel, customer service and customers, approving support materials, pricing, packaging, etc.
  • Analyze and evaluate new product launches.  Take necessary corrective action.
  • Act as the global market contact for subsidiaries and international sales. Able to represent the product in local launch events.
  • Perform other duties as assigned by Director.


What you bring to the team:

  • Degree in Marketing, Business or other related discipline. In the absence of an academic degree, must be able to demonstrate a successful track record in a relevant field.
  • Excellent organizational, communication and interpersonal skills.
  • Analytical and creative.
  • Previous sales and/or marketing experience is an asset.
  • Previous experience in consumer electronics is an asset.
  • Good understanding of audiology and/or hearing health industry.


What makes us a great place to work for:

  • Exciting and challenging work environment
  • Collaborative culture
  • Opportunities for continuous self-improvement
  • Opportunities for Flexible hybrid model work environment (split in office/remote)
  • A company that values diversity and inclusion
  • Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.) and competitive compensation including variable component and employer match on pension contributions
  • Mentorship program and career development plans
  • Satisfaction of knowing that you are making a difference in people's lives


Take a look at how you can Create Sense with us!


Don't meet all the criteria?  If you’re willing to go all in and learn we'd love to hear from you! 

We love to work with great people and strongly believe that a diverse team makes us better.  We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.

We thank all applicants in advance; however only individuals selected for an interview will be contacted.  All applications will be kept confidential. Sonova is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Director, Human Resources.



Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.