Marketing Manager

Purpose of the Job
This position is responsible for marketing team which include all HI & Non-HI brands and brand strategy (short to long-term, 4P strategy, GOM), Budget management, MCM, 4P analysis, New product readiness, and various commercial (global, local) projects.

Tasks & Responsibilities
Marketing strategy and commercial tactics

• Continually evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on brand optimization.
• Managing new product launch readiness for all Sonova brands with appropriate global and local stakeholder communication (PH/UN/HN all brands’ hearing instruments)
• Develop and lead B2B/B2C marketing program for optimal lead generation and effective business creation 
• Generate insights from healthcare providers (HCPs) that provide feedback for development of brand strategies, tactics, approved resources and better inform our business decisions.
• Analize 4P for strategy and action plan building
• Manage digital marketing & PR plan, execution, monitoring
• Evaluate new opportunities and develop optimal marketing tools

Market, Competitor, Customer, Consumer

• Gather insights by understanding key geographical market drivers, HCP influence points, competitive landscape, provider dynamics and competitive intelligence. 
• Provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
• Coordinating and gathering online/offline market intelligence covering competitor’s products and sales strategies with Sales 

Optimal management of resources 

• Marketing OPEX costs directly attributable to the function, in line with expense budgets.
• Oversee the direction and deliverables of multiple external vendors ensuring internal stakeholder alignment across agency partners

Sophisticated commercial analytics skills 

• internal data analysis to formulate commercial strategy thereby making major contributions to organisational revenue, profit projections, short- and long-term plans
• Monitoring sales performance, revenues and cost against forecasts together with local management to identify possibilities and potential risk
• Analyse 4Ps for strategy and action plan building
• Analyse Market, competitor, customer and consumer

Global Communication (HQ & APAC)

• Regular business review meeting with HQ, Region
• Marketing working of well-alignment with HQ

Qualifications

• Basic Education: BS Degree
• Work Experiences:
  • At least 7-10 years’ working experience in sales and marketing in pharmaceutical, medical device or FMCG
  • + 3-5 years’ experience in brand Marketing
  • Experience establishment of brand strategy and action plan
  • Must have strong project management
  • Conduct and manage market research & survey
• Personal Competencies:
  • Strong ability in marketing planning, analysis, build up strategy of brand, market & sales analysis, MCM experience, well communication and collaboration with cross functionals
• Social Competencies:
  • Excellent communication skills in business, decision making, leadership & interpersonal skill
• Leadership Competencies:
  • Solving problems and decision making
  • Adaptation to new situation
  • Ongoing management of KPIs should optimize
  • Capable of hands-on problem solving with ability to generate ideas and solutions
  • People management skill through authentic leadership
• Professional Competencies:
  • Have ability to establish brand strategy and commercial action plan
  • New product launch readiness and plan
  • Project initiative and management skill
  • Have knowledge of MCM & Omni-channel Marketing insights
  • High level market analytic skills
  • Sophisticated 4P analysis skills
  • Good communication & collaboration with cross functionals
• Language(s) / Level: Fluent Business English
• IT skills: Proficiency MS office, CRM Logic, analysis skills