Seoul, Korea, Republic of
Marketing Manager
Purpose of the Job
Responsible for the Marketing functions for the Consumer Electronic divison of Sennheiser brand. The job holder should have a strong commercial mind to develop and drive integrated marketing plan through product launches, promotions, events, campaigns (offline and online), affiliate partnerships to create consumer demand and drive conversion.
Be the local connection point to localize and execute the global marketing strategy for KR market, covering brand/retail/shopper/digital marketing/PR & influencers/CRM etc. to meet commercial and business objectives.
Job Responsibilities:
- Develop annual marketing plan, based on business development and commercial priorities of Korea
- Build and develop an internal capability across the marketing lifecycle and ecosystem, including public relations, media and events, social media and influencer, customer insights and analytics, brand marketing, sponsorships and alliances, digital marketing, and E-commerce
- Leads the use of integrated channels within the traditional and digital platforms to target customers and increase brand and product awareness
- Develop digital advertising and marketing plan against aligned country marketing directives to meet investment and commercial priorities
- Supervise and manage all marketing and related sales and marketing processes and budgets to ensure optimal performance and aligned use of marketing funds, including governance and enforcement of standards and policies
- Develops user demand generation programmes - where possible in partnership with trade partners to strengthen and build brand engagement
- Positioning Sennheiser’s brand for CE division, evolving its proposition across target audiences, and delivering customer acquisition and retention in key segments
- Leverages analytics to identify suitable channels for targeted customers, evaluate marketing activities and the return on investment (ROI)
- Fosters relationships with key strategic partners and achieves marketing objectives within designated budget
Job Requirements:
- Bachelor Degree in Marketing or equalvalient
- 8+ years in commercial and integrated marketing, including social media management, digital marketing.
- eCommerce sales background is preferred.
- Experienced in influencer management would be a plus.
- Strong team player and excellent communication skills
- Ability to handle pressure and work well under to strict deadlines
- Self-motivated with a flexible can-do attitude
- Excellent verbal/ written communication and presentation skills in local language and English
- Able to establish and maintain positive working relationships with others both internally and externally
- Able to work in an international and multi-cultural environment