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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Seoul, Korea, Republic of

Senior Commercial Insights & Strategy Specialist

Position	Senior Commercial Insights & Strategy Specialist

Group Company, Country, Location	Sonova Korea, Korea, Seoul
Department	Commercial Strategy & Marketing
Full Time Equivalent (FTE)	1
Reports to	Marketing Manager

Purpose of the Job

The Market Insights Professional is responsible for generating data-driven insights that guide Korea’s marketing and commercial strategy. This role systematically analyzes market, customer, and performance data; defines key metrics; and translates findings into clear strategic recommendations. The position partners closely with Marketing, Sales, Finance, RA/QA, SCM, and Global/Regional teams to ensure that business decisions are grounded in robust insights and aligned with portfolio and channel priorities.

Key responsibilities include:

Generating data-driven market and customer insights that guide marketing and commercial strategy
Structuring and tracking core business KPIs, and providing regular performance reviews with clear recommendations
Supporting portfolio and channel strategy through market sizing, segmentation, and fact-based analysis
Defining measurement frameworks for key launches and campaigns, and evaluating their impact
Improving data quality, reporting processes, and insight dashboards in collaboration with cross-functional teams
Partnering with Sales, Finance, and Global/Regional teams to align decisions with both local realities and overall business goals

Tasks & Responsibilities

Market & customer insights

Build and maintain a structured view of the Korean HI market (segment, channel, price tier, indication, reimbursement vs private, etc.).
Analyze external market data, competitive activity, and customer behavior to identify growth opportunities and risks.
Conduct deep-dive analyses on priority topics (e.g. premium upgrade, self-pay dynamics, channel mix shifts, product mix changes).
Translate complex data into clear stories, dashboards, and recommendations for management and cross-functional teams.

Business performance & KPI management

Design and track core KPIs (volume, ASP, CM1, segment mix, channel mix, launch performance, etc.).
Develop regular performance review reports for Management, Marketing, and Sales, highlighting key trends and actions.
Build simple forecasting and scenario models that support annual planning and mid-term strategy discussions.
Partner with Finance to ensure alignment between insights, forecasts, and financial targets.

Strategy support & portfolio / channel planning

Support development of annual and mid-term marketing strategies with fact-based analyses and market sizing.
Clarify target segments, positioning, and role of each product line across channels (reimbursed, private, multi / international).
Prepare strategy documents, management presentations, and business cases for major decisions (launch timing, pricing, channel focus, etc.).

Launch & campaign evaluation

Define measurement frameworks and KPIs for key launches and campaigns in collaboration with Marketing & Sales.
Conduct post-launch / post-campaign reviews to evaluate performance versus objectives and recommend improvements.
Provide insights on patient and HCP behavior along the B2B2C journey to improve conversion and upgrade rates.

Data infrastructure & process

Work with internal teams to improve data quality, accessibility, and standardization (e.g. sales reports, market data, CRM, claims data if available).
Establish regular insight/analytics routines (monthly dashboards, quarterly deep-dives, ad-hoc management requests).
Document key assumptions, data sources, and methodologies to ensure transparency and continuity.

Cross-functional collaboration

Partner closely with Sales and Key Account teams to collect field feedback and validate analytical findings.
Collaborate with Global/Regional insight and marketing teams to localize global learnings and share Korea best practices.
Facilitate insight-sharing sessions and workshops with internal stakeholders to align on key findings and actions.

Qualifications	Need to have	Nice to have
Basic Education	BS degree in business, marketing, or related field
Further Education		MBA or relevant certification (e.g. digital marketing, analytics)
Work Experience	• Minimum 7 years of total relevant experience, 4–7 years of experience in market insights, business analytics, strategy or business planning • Experience working with commercial / marketing teams (e.g. Sales, Marketing, Finance)	• Experience in medical devices, hearing care or broader healthcare / reimbursement environment • Experience in a multinational company working with regional / global teams
Personal Competencies	• Strong analytical and quantitative mindset • Structured problem-solving and critical thinking • High ownership, proactivity and curiosity • Ability to manage multiple projects and deadlines with good prioritization	• Experience working in an entrepreneurial or high-growth environment
Social Competencies	• Excellent communication and presentation skills • Ability to simplify complex topics for non-experts • Strong collaboration skills with cross-functional stakeholders	• Experience facilitating workshops or insight-sharing sessions
Leadership Principles	• Acts as a data-driven thought partner to Marketing and Sales • Takes accountability for quality of analyses and recommendations • Constructively challenges the status quo and supports continuous improvement	• Experience influencing senior stakeholders without direct authority
Professional Competencies	Experience in market / business analysis (KPI design, dashboarding, deep-dive analysis) • Experience in performance tracking and reporting for management • Ability to turn data into clear, actionable recommendations and stories	• Experience with market research (qualitative and quantitative), segmentation or pricing analytics • Experience supporting portfolio / channel strategy, launch or campaign evaluations
Language(s) / Level	Proficiency in English (written and spoken)
IT skills	• Advanced Excel skills (e.g. pivot tables, lookup, basic modeling) • Strong PowerPoint skills for management presentations
Further Requirements	• Willingness to work in a fast-paced, changing environment • Openness to occasional domestic / international travel • High integrity and respect for data privacy and compliance	Experience in project management or PMO-type work (planning, tracking, documentation)

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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