Marketing Manager

Marketing Manager, Japan

Purpose: 

• Provides strong and effective leadership to Japan Marketing function
• Leads the development of integrated marketing plan through product launches, promotions, events, campaigns (offline and online), affiliate partnerships to create consumer demand and drive conversion.
• Localize and drive the execution of the global marketing strategy for Japanese market, covering brand/retail/shopper/digital marketing/PR & influencers/CRM etc. to meet commercial and business objective

Primary Job Responsibilities:

• Develop annual marketing plan, based on business development and commercial priorities of Japan 
• Build and develop an internal capability across the marketing lifecycle and ecosystem, including public relations, media and events, social media and influencer, customer insights and analytics, brand marketing, sponsorships and alliances, digital marketing, and E-commerce
• Leads the use of integrated channels within the traditional and digital platforms to target customers and increase brand and product awareness
• Develop digital advertising and marketing plan against aligned country marketing directives to meet investment and commercial priorities
• Supervise and manage all marketing and related sales and marketing processes and budgets to ensure optimal performance and aligned use of marketing funds, including governance and enforcement of standards and policiesDevelops user demand generation programmes - where possible in partnership with trade partners to strengthen and build brand engagement
• Positioning Sennheiser’s brand, evolving its proposition across target audiences, and delivering customer acquisition and retention in key segments

Additional Job Responsibilities:

• Provide true commercial business partnership to enable future growth and highlight new strategic opportunities for the business
• Manage channel partners and align with sales teams on local go-to-market activities on an ongoing basis to gain optimal impact and aligned use of funds to achieve sales objectives
• Leverages analytics to identify suitable channels for targeted customers, evaluate marketing activities and the return on investment (ROI) 
• Fosters relationships with key strategic partners and achieves marketing objectives within designated budget
• Partnering cross functionally across the organization to identify the right set of objectives and key results, and ensuring the business remains focused on achieving them

Job Requirement:

• Bachelor or Master Degree in Marketing / Business Management.
• 10+  years in commercial and integrated marketing, 5+ years work experience in Japanese market
• Creative, independent, strong problem-solving skills and organizational talent.
• Strong in project management, well-organized and able to handle pressure and work well under strict timeline.
• Strong team player and excellent communication skills.
• Self-motivated with a flexible can-do attitude.
• Excellent verbal/ written communication and presentation skills in local language and English.
• Able to establish and maintain positive working relationships with others both internally and externally.
• Able to work in an international and multi-cultural environment.
• Proficient in MS Office, Adobe.