Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Toronto, Canada

Marketing Specialist

Marketing Specialist


Key requirements of the position

Reporting to the Senior Marketing Manager, Product and Partnerships the Marketing Specialist will contribute to the overall marketing strategic objectives with a key focus in the organization and execution of marketing campaign deliverables related to product launches and medical services, external partnerships, repurchase, and lead generating activities.  


Key Responsibilities


Product & Medical Services Marketing:

  • Contribute to the development of product marketing strategies around pricing, advertising and product launches
  • Work with local and global teams to translate technical details into client-facing narratives, focussing on product benefits
  • Develop key messaging and creative deliverables across all marketing channels
  • Evaluate campaigns using relevant KPIs and feedback from clients
  • Support product launch events as required including event management, training, and roadshows


Direct Campaign Support & Partnership Execution:

  • Work with the Senior Marketing Manager to create and optimize various lead-generation partnership campaign strategies
  • Support the execution of all direct and partnership campaigns
  • Develop partner-based communications strategies designed to create action within our target audience
  • Provide insights and feedback on campaigns
  • Report monthly on KPI metrics


Repurchase Campaign Management:

  • Plan, coordinate, deliver and report on existing customer marketing campaigns driving repurchase units and repurchase rate
  • Manage customer communication flows
  • Work with other marketing team members and departments to achieve targets



  • A bachelor's degree or diploma from a recognized institution, preferably in a marketing discipline and/or no less than three years of experience working in an advertising agency or marketing department.
  • Experience writing and delivering project briefs and brand campaign project management 
  • Proven record of success in traditional and non-traditional marketing with measurable results
  • Experience working with an agency to develop campaigns
  • Experience implementing effective CRM strategies in a consumer-focused omnichannel business environment
  • Proven expertise in lifecycle and trigger-based communications
  • Proficient in Microsoft Suite
  • Valid driver's licence 
  • Flexibility to travel and work weekend events as required


Core Competencies

  • Innovative and creative thinking with the ability to envision a successful project and see the big picture based on the organization's needs.
  • Detail oriented – must have to ability to manage all the details within a project
  • Strong communication skills to share ideas and solicit suggestions that will optimize our marketing campaigns by executing more efficiently and identifying clear expectations.
  • Tech Savvy – Leverage knowledge of current technological assets to increase efficiency and optimize results.
  • Project Management – ability to manage multiple projects on time and budget and provide results
  • Contribute positively to the overall success of the organization as a whole by being an effective team player
  • Analytical thinking – Understand how our data drives our decisions and how our audience behaves in specific communications
  • Copywriting – the ability to brief, proof and write marketing and promotional materials in English
  • Ability to establish and maintain cooperative business relationships
  • Team player - show the appropriate support to other team members to help them get the job done.


Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.