Marketing Specialist

Marketing Specialist

Key requirements of the position

Reporting to the Senior Marketing Manager, Product and Partnerships the Marketing Specialist will contribute to the overall marketing strategic objectives with a key focus in the organization and execution of marketing campaign deliverables related to product launches and medical services, external partnerships, repurchase, and lead generating activities.  

Key Responsibilities

Product & Medical Services Marketing:

• Contribute to the development of product marketing strategies around pricing, advertising and product launches
• Work with local and global teams to translate technical details into client-facing narratives, focussing on product benefits
• Develop key messaging and creative deliverables across all marketing channels
• Evaluate campaigns using relevant KPIs and feedback from clients
• Support product launch events as required including event management, training, and roadshows

Direct Campaign Support & Partnership Execution:

• Work with the Senior Marketing Manager to create and optimize various lead-generation partnership campaign strategies
• Support the execution of all direct and partnership campaigns
• Develop partner-based communications strategies designed to create action within our target audience
• Provide insights and feedback on campaigns
• Report monthly on KPI metrics

Repurchase Campaign Management:

• Plan, coordinate, deliver and report on existing customer marketing campaigns driving repurchase units and repurchase rate
• Manage customer communication flows
• Work with other marketing team members and departments to achieve targets

Qualifications

• A bachelor's degree or diploma from a recognized institution, preferably in a marketing discipline and/or no less than three years of experience working in an advertising agency or marketing department.
• Experience writing and delivering project briefs and brand campaign project management 
• Proven record of success in traditional and non-traditional marketing with measurable results
• Experience working with an agency to develop campaigns
• Experience implementing effective CRM strategies in a consumer-focused omnichannel business environment
• Proven expertise in lifecycle and trigger-based communications
• Proficient in Microsoft Suite
• Valid driver's licence 
• Flexibility to travel and work weekend events as required

Core Competencies

• Innovative and creative thinking with the ability to envision a successful project and see the big picture based on the organization's needs.
• Detail oriented – must have to ability to manage all the details within a project
• Strong communication skills to share ideas and solicit suggestions that will optimize our marketing campaigns by executing more efficiently and identifying clear expectations.
• Tech Savvy – Leverage knowledge of current technological assets to increase efficiency and optimize results.
• Project Management – ability to manage multiple projects on time and budget and provide results
• Contribute positively to the overall success of the organization as a whole by being an effective team player
• Analytical thinking – Understand how our data drives our decisions and how our audience behaves in specific communications
• Copywriting – the ability to brief, proof and write marketing and promotional materials in English
• Ability to establish and maintain cooperative business relationships
• Team player - show the appropriate support to other team members to help them get the job done.