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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Warszawa, Poland

Marketing Analytics Manager

Purpose of this role is to create global marketing performance analytics measurement frameworks by leveraging data from all channels and platforms.

You will increase the benefit of marketing initiatives on company performance for an innovative, market leading company.

 

 

Your tasks:

 

  • Be the go to person for business, data and local market stakeholders for performance measurement concept development, dashboard creation, requirements/specifications for metrics definition, testing, training and bug-fixing. Be the interface for communication (and translation if needed) between business and data stakeholders and ensure smooth handover between stakeholders. 
  • Develop dashboards incl. concept creation of marketing data across multiple channels and sources (email, paid, social, web, live events, webinars, e-learns and online communities, etc) including adjustment, refinement/improvement of the existing dashboards.
  • Train and document local markets as well as global teams on tracking framework, new dashboards and processes and drive visibility & adoption.
  • Drive standardization, establish processes and tools around marketing measurements, (e.g. KPI, naming, process, dashboard) that enable consistent measurement 
  • Provide ongoing visibility incl. in-depth analysis into the impact that marketing campaigns and programs have on revenue as well as on customer and consumer satisfaction – with key focus on B2B engagement and provide reports and creating a 360 degree view for global and local marketing organization to help optimize campaigns by designing and overseeing the implementation and measurement of robust A/B tests
  • Collaborates and communicate effectively with cross-company departments like CRM, CRM IT, Advanced Analytics, Activation & Engagement, Channel owners, Digital Platforms & Chanels, Sales Operations as well as external agencies to ensure measurable metrics and measurement capabilities are in place as well as organization-wide data standards are maintained. Understands integrations between multiple systems. 
  • Project management of various marketing analytics or commercial excellence projects. 
  • Develop, maintain and deploy Excel KPI overviews (bowlers), reports and dashboard to different stakeholders. Help evolving the performance review session (daily management) frameworks and practices in the organization
  • Drive the continuous improvement of data quality in collaboration with the business, the Salesforce teams, and the Compliance department
  • Support teams on web analytics (configuration, setting up tracking and reporting), including coordinating with third party providers to drive further technical development as necessary

 


Your profile:

 

  • University degree in economics, marketing, statistics, analytics or similar
  • 3-5 years of experience in an analytical role
  • 2+ years of experience in digital marketing analytics experience designing, implementing and measuring the impact of multi-channel marketing activities for fast pace international organization
  • Proactive, self-driven and highly motivated professional with high level of accountability 
  • Being able to communicate effectively across multiple stakeholders and translate between data analytics and business people. Ability to define and lead own projects involving various stakeholders
  • Solid experience working with data sets, data analysis as well as visualization tools as CRMA, Power BI, etc, SQL and Salesforce knowledge is a plus
  • Strong analytical skills and detail oriented: willingness to spend time analyzing data, generate insights out of data, improve layouts and search for mistakes/issues.
  • Experience with global web analytics technology stack (Google Analytics, Google Tag Manager, Data Studio, Adobe Analytics, Adobe Target, SEM Rush, HotJar)
  • Solid understanding of the marketing and sales funnel as well as customer segmentation 
  • Knowledge using programmatic platforms (e.g. Adobe, Google and Facebook ecosystems, affiliate networks, SEO, etc.) and attribution software

 

Our offer:

 

  • An open corporate culture, supportive atmosphere  
  • Permanent employment and stable working conditions
  • High innovation pace and interesting med-tech products  
  • Cafeteria benefit system covering private medical care etc.  
  • Support in further training and development opportunities  
  • Modern office with comfortable working environment 
  • Onboarding program provided with close cooperation with your LM and the team  
  • Support in further training and development opportunities  

 

 

Weronika Swiderska, Talent Acquisition Manager, is looking forward to receiving your complete application via our online job application platform. For this vacancy only direct applications will be considered. 

Sonova Warsaw Service Center
Prosta 20 
 

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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