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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

B2C CRM Business Partner (m/f/d)

Berlin, Germany - Hybrid

 

At Sonova, we are transforming how CRM supports our consumer-facing businesses globally. As our new B2C CRM Business Partner, you will play a key role in bringing our B2C and B2B2C CRM activities into a more connected, scalable and globally managed environment.

 

This position will act as the link between our local markets, commercial and marketing teams and IT. You will be a SME, ensuring consumer and patient journey needs are clearly understood, translated into actionable CRM requirements and successfully delivered through our technology platforms.

 

What you'll do

 

  • Act as a SME, who will map CRM-related touchpoints across patient onboarding, consumer engagement and partner-to-consumer journeys
  • Partner with local markets, regional teams, marketing, digital and IT to understand and translate B2C and B2B2C CRM needs
  • Own and prioritise the B2C CRM requirements backlog, ensuring that business needs are documented, validated and ready for implementation
  • Review proposed technical solutions and ensure they reflect the intended business and consumer experience
  • Monitor CRM delivery against agreed requirements, managing scope changes, risks, dependencies and potential deviations
  • Provide structured delivery updates and escalate relevant risks, blockers and scope changes through the appropriate governance channels

 

What you'll bring

 

  • At least 5 years of experience in consumer marketing, CRM management, digital consumer experience or business analysis within a B2C or B2B2C environment
  • Strong understanding of consumer journeys, patient or customer engagement, personalisation and digital marketing workflows
  • Experience with the implementation of CRM platforms such as Salesforce, Microsoft Dynamics or an equivalent solution
  • Experience managing requirements, project delivery, backlogs, risks and organisational change
  • Strong stakeholder management skills and the ability to collaborate across local markets, regional teams, headquarters and technology functions
  • Experience in MedTech, medical devices, hearing care or another regulated industry is a strong plus
  • Fluent English. Additional languages such as German, French, Italian or Spanish would be an advantage.

 

Why join us

 

You will have the chance to shape how B2C CRM is managed across Sonova, influence the development of a central platform and contribute directly to the company’s digital consumer journey.

 

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

 

  • 30 days of paid annual leave
  • Subsidized VBB or Deutschland ticket
  • Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
  • Company Urban Sports Club membership
  • Mobility allowance for relocation if you are relocating to join our team #LI-NB1

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

Recruitment Fraud Warning

We have become aware of fraudulent recruitment activities in which individuals falsely claim to represent Sonova or recruitment agencies acting on our behalf. These individuals may contact potential candidates by email, messaging services or other channels and may offer employment opportunities or recruitment-related services, such as CV preparation or review, in exchange for payment.

Sonova will never ask candidates to pay fees or make payments as part of our recruitment process. We also do not require candidates to purchase recruitment, CV preparation, training or similar services as a condition of applying for or obtaining employment with us.

Please exercise caution if you receive an unsolicited communication claiming to relate to a vacancy at Sonova, particularly if it requests payment, financial information or other sensitive personal information.

If you are uncertain whether a recruitment communication is genuine, please verify the vacancy through our official careers page or contact us through the contact details published on our website.

Sonova accepts no responsibility for fraudulent communications or transactions made by individuals or organisations falsely claiming to represent us.
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