Apply now »

Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Digital Product Manager

             

Purpose of the Job

The Digital Product Manager is a customer-focused, commercially minded and data-driven product leader responsible for the vision, strategy, delivery, optimisation and scaling of digital products across Sonova’s B2C ecosystem. The role owns the end-to-end product lifecycle, from discovery and prioritisation through delivery, adoption and continuous improvement, ensuring that digital experiences solve meaningful customer and business problems. Working across global and local teams, the Product Manager translates strategic objectives and user insight into scalable capabilities that create measurable customer value, operational efficiency and business growth.

 

Tasks & Responsibilities

  • Product vision and strategy: Define and communicate a clear product vision, value proposition and outcome-based roadmap aligned with customer needs, business priorities and the broader digital experience strategy.
  • End-to-end Product ownership: Own the product lifecycle from discovery, validation and business case development through design, delivery, launch, adoption, optimisation and retirement.
  • Customer experience and discovery: Champion a customer-first approach using research, journey mapping, personas, accessibility principles and behavioural data to identify unmet needs and reduce friction across digital journeys.
  • Roadmap and backlog management: Translate strategy into measurable product outcomes, prioritised initiatives, epics, user stories and acceptance criteria. Maintain a transparent backlog and make evidence-based trade-off decisions.
  • Agile delivery leadership: Lead product planning, refinement, sprint and release activities in close partnership with UX, engineering, content, analytics, architecture, quality assurance and business stakeholders.
  • Performance and optimisation: Define product KPIs and measurement plans. Monitor adoption, engagement, conversion, satisfaction, reliability and business impact, and use insights, experimentation and A/B testing to drive continuous improvement.
  • Global-local scaling: Partner with global, regional and local teams to capture market requirements, manage configuration needs and scale reusable capabilities while balancing consistency with relevant localisation.
  • Technology and integration: Collaborate with IT and architecture teams to ensure secure, reliable and scalable integrations across web, app, CRM, content, booking, analytics and other relevant platforms.
  • Data, privacy and compliance: Ensure products meet applicable privacy, consent, security, accessibility, regulatory and data-quality requirements, with clear governance and traceability throughout the product lifecycle.
  • Innovation and AI: Identify and validate opportunities to apply AI, automation and emerging technologies where they create demonstrable customer or business value and can be deployed responsibly.
  • Stakeholder alignment and communication: Build alignment across commercial, marketing, operations, retail, IT and market stakeholders. Communicate priorities, progress, dependencies, risks, decisions and outcomes clearly to senior audiences.
  • Vendor and delivery partner management: Where relevant, guide external partners through clear outcomes, requirements and quality standards, and monitor delivery against agreed scope and performance expectations.

 

Requirements

  • Bachelor’s or master’s degree in product management, business, digital, marketing, information technology or a related field.
  • 5+ years of experience as a Product Manager or Product Manager delivering customer-facing digital products in a complex, multi-stakeholder environment. Demonstrated experience managing roadmaps, backlogs and agile delivery, and using customer and performance data to guide decisions.
  • Strong capability across product discovery, prioritisation, requirements definition, release planning, experimentation and lifecycle management.
  • Working knowledge of digital analytics, behavioural insight, experimentation and common web/app technologies and integrations.
  • English at business-level proficiency.

 

Core Competencies

  • Customer and commercial orientation: Balances customer value, business outcomes and technical feasibility when setting priorities.
  • Analytical rigour: Uses qualitative and quantitative evidence to frame problems, test assumptions and evaluate outcomes.
  • Strategic thinking and execution: Connects long-term product direction with pragmatic, incremental delivery.
  • Stakeholder leadership: Influences without formal authority, creates alignment and manages competing priorities constructively.
  • Communication and storytelling: Explains complex product choices clearly and communicates value, trade-offs and results to diverse audiences.
  • Collaboration: Builds effective partnerships across design, engineering, analytics, marketing, operations, IT and local markets.
  • Agility and resilience: Operates effectively amid ambiguity and change, maintaining focus on outcomes and quality.
  • Ownership and accountability: Takes responsibility for decisions, delivery, product performance and continuous learning.
  • Continuous curiosity & growth mindset: Deeply curious about consumer psychology, user behaviour, and market shifts. Leverages emerging technology and industry best practices to continuously evolve digital experiences and drive platform growth.

 

Professional Competencies

  • Digital product management: Excellent command of modern product operating models and outcome-based roadmap management demonstrating a strong bias for action and high degree of organisation.
  • Agile ways of working: Practical experience with Scrum and/or Kanban, backlog refinement and cross-functional delivery.
  • UX and accessibility literacy: Ability to partner effectively with research and design teams and advocate for inclusive, intuitive experiences.
  • Technical translation: Ability to translate between customer, commercial and technical perspectives and define clear functional requirements.
  • Measurement and experimentation: Ability to establish KPI frameworks, interpret product data and use structured testing to improve performance.
  • Risk and governance awareness: Working understanding of privacy, security, accessibility, consent, data governance and regulatory considerations for digital products.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

Recruitment Fraud Warning

We have become aware of fraudulent recruitment activities in which individuals falsely claim to represent Sonova or recruitment agencies acting on our behalf. These individuals may contact potential candidates by email, messaging services or other channels and may offer employment opportunities or recruitment-related services, such as CV preparation or review, in exchange for payment.

Sonova will never ask candidates to pay fees or make payments as part of our recruitment process. We also do not require candidates to purchase recruitment, CV preparation, training or similar services as a condition of applying for or obtaining employment with us.

Please exercise caution if you receive an unsolicited communication claiming to relate to a vacancy at Sonova, particularly if it requests payment, financial information or other sensitive personal information.

If you are uncertain whether a recruitment communication is genuine, please verify the vacancy through our official careers page or contact us through the contact details published on our website.

Sonova accepts no responsibility for fraudulent communications or transactions made by individuals or organisations falsely claiming to represent us.
165892

Apply now »