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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change, 

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Senior Manager AI Culture Transformation

Purpose of the Job

The Senior Manager AI Culture Transformation builds the narrative, engagement, and cultural conditions required for responsible AI adoption at scale. The role shapes clear employee communications, leadership messaging, manager guidance, culture activation, community engagement, and feedback loops that make AI adoption understandable, trusted, and embedded in how people work. 

This role owns the communication and culture layer of the AI strategy: adoption narrative, employee engagement, leadership alignment, communication campaigns, champion activation, listening mechanisms, success stories, and visible behavior change across teams and functions. 

 

Tasks & Responsibilities

  • Develop and execute the AI communications and culture roadmap aligned to digital strategy, business priorities, workforce needs, and responsible AI expectations.
  • Shape a clear employee narrative for why AI matters, which tools are approved, how AI should be used, and what responsible AI adoption means in practical work.
  • Create and manage communication assets such as launch messages, leader talking points, manager guides, FAQs, adoption stories, intranet content, community posts, and campaign materials.
  • Equip leaders and people managers to communicate expectations, model responsible AI use, address employee questions, and create psychological safety for experimentation.
  • Build and activate an AI champions network across business units, functions, and regions, including community routines, recognition mechanisms, demo materials, and peer-learning formats.
  • Use surveys, focus groups, interviews, champion feedback, community questions, and adoption data to understand employee sentiment, readiness, barriers, concerns, and opportunities.
  • Create visible culture moments, storytelling formats, success stories, and engagement campaigns that normalize responsible AI experimentation and shared learning.
  • Define and track communication and culture metrics, including awareness, reach, engagement, sentiment, leadership activation, champion activity, responsible-use understanding, and adoption risks

 

Work Experience

  • 5–7+ years of experience in internal communications, culture change, employee engagement, organizational development, change management, digital transformation, or technology adoption. 
  • Proven experience shaping narratives, communication campaigns, leadership messaging, engagement plans, communities, or culture-change initiatives across multiple functions or regions. 
  • Strong ability to translate strategic, digital, technical, legal, or policy topics into clear employee communications and leader-ready messaging.

Nice to have

  • Experience with AI, digital adoption, enterprise tool rollouts, or responsible technology communication. 
  • Experience using employee listening, sentiment insights, adoption feedback, or engagement data to shape communication and culture interventions. 

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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