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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change, 

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Thuan An Town, Viet Nam

Business Development Manager Vietnam

165231

 

Key Responsibilities

1. Business Development & Market Growth

  • Identify and develop new business opportunities for Advanced Bionics products across Vietnam.
  • Develop and execute strategic business plans to expand market share and drive revenue growth.
  • Analyze market trends, competitor activity, and customer needs to inform business strategy and identify growth opportunities.
  • Set and work towards sales and business targets in coordination with the line manager.
  • Plan and execute new product introductions and go-to-market strategies for the country.

2. Dealer & Channel Management

  • Identify issues affecting business performance and dealer relationships, and work with the line manager to resolve them.
  • Develop, manage, and grow the dealer network across Vietnam, covering both the North and South regional dealers.
  • Work closely with the North dealer and the South dealer separately to develop a dedicated business plan for each region, including region-specific sales targets and growth initiatives.
  • Develop and agree offers and promotional pricing with dealers from time to time, in line with business objectives and market conditions.
  • Support the negotiation of business terms, pricing, and commercial agreements with dealers under the guidance of the line manager.
  • Ensure dealer staff are equipped with the necessary tools, resources, and product knowledge to sell effectively.
  • Plan and execute a framework of downstream training and enablement for relevant dealer staff in the country.

3. Collaborative Work with Different Teams

  • Provide feedback to the Back-End team based on input gathered from the field.
  • Ensure all Dealer Staff comply with the administrative, regulatory, legal, and procedural requirements of the Company.
  • Collaborate closely with the Clinical and Marketing teams to align business development activities with clinical and marketing strategies.
  • Participate in cross-functional projects and initiatives to support product launches and market development.

4. Customer Relationship Management & KOL Engagement

  • Act as the lead for customer relationship management in Vietnam, with a particular focus on Key Opinion Leader (KOL) management.
  • Build, own, and continuously strengthen relationships with KOLs, clinicians, dealers, distributors, and healthcare institutions.
  • Develop and execute a structured KOL engagement plan, including regular touchpoints, advisory input, and involvement in key initiatives.
  • Attend conferences, workshops, and industry events to represent the Company, build the network, and identify new business opportunities.
  • Stay abreast of the latest developments in Advanced Bionics implant technology and the broader market, and share insights with the business.

5. Competitive Intelligence & Market Analysis

  • Conduct ongoing competitive landscape analysis for the hearing implant / cochlear implant market in Vietnam.
  • Track and analyze competitors' product plans, pricing, and promotional offers in the market.
  • Monitor competitors' business strategies, dealer/distributor structures, and market positioning.
  • Compile competitive intelligence reports and share insights with the line manager and relevant teams to inform business strategy and pricing decisions.
  • Recommend actions to strengthen the Company's competitive position based on market intelligence gathered.

6. Tender Support

  • Support and assist in the preparation of tender documentation for public and private tenders in Vietnam.
  • Coordinate with internal teams (regulatory, back-end, finance) to gather the necessary documents and information required for tender submissions.
  • Ensure tender submissions are accurate, complete, and submitted within required timelines, in line with Company and market compliance requirements.

7. Documentation and Reporting

  • Maintain accurate and detailed records of business development activities as per Company requirements.
  • Prepare and present regular updates on business performance, market trends, and opportunities to management and customers.

Qualifications & Experience

  • Bachelor's degree in Business Administration, Marketing, Life Sciences, Audiology, or a related field.
  • Proven business development / commercial experience, with a track record of managing dealers/distributors and driving revenue growth.
  • Prior working experience in the hearing healthcare industry (e.g. hearing aids, cochlear implants, audiology, or related medical device fields) is highly preferred.
  • Good command of English communication, both written and verbal, for regular interaction with regional and global stakeholders.

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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