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Who we are

Boots Hearingcare is part of the Sonova family. Together, we’re driven by a shared vision: a world where everyone can enjoy the delight of hearing. We combine personalised audiological care—comprehensive assessments, expert fittings, and dedicated aftercare—with cutting-edge hearing technology, from hearing aids to cochlear implants.

Backed by Sonova’s decades of industry-leading innovation, we’re proud to improve hearing health, strengthen human connection, and help more people engage fully with the world around them.

Join us in creating a more connected world, where every voice is heard and every story matters.

Kensington - High St (in Boots, United Kingdom

Senior Regional Sales Manager- London

163670

If you’re a senior retail or healthcare leader who thrives on driving performance, developing high-performing teams, and leading large-scale operational success, this could be your next move.

 

This is an opportunity to join Boots Hearingcare as a Senior Regional Sales Manager, leading a multi-site region to deliver commercial growth, operational excellence, and outstanding customer outcomes across a complex and fast-paced healthcare retail environment.

 

You’ll take ownership of regional performance across multiple clusters, leading and developing Cluster Managers while driving sales, customer experience, engagement, and operational delivery- backed by the scale, investment and innovation of Boots Hearingcare and Sonova.

 

This isn’t just operational management- it’s regional leadership.

 

The environment

You’ll operate within a senior leadership structure, working closely with operational leadership, support functions, and regional teams to deliver a high-performing and customer-focused retail operation.

The role offers:

  • Leadership of a large multi-site healthcare retail region
  • Direct impact on sales growth, customer experience, and operational performance
  • Ownership of regional KPIs, budgets, and strategic delivery
  • Opportunity to coach and develop high-performing leadership teams
  • Exposure to business transformation, growth initiatives, and operational improvement
  • Collaboration with senior stakeholders across the wider business

 

This role is about leading performance, not simply managing processes.

 

The role

As a Senior Regional Sales Manager, you’ll:

  • Lead regional clusters to deliver commercial, operational, and customer performance targets
  • Coach, develop, and support Cluster Managers and regional leadership teams
  • Drive sales growth, productivity, and continuous improvement across the region
  • Monitor KPIs and implement strategies to improve underperformance
  • Conduct regular cluster and store visits to assess performance and provide coaching
  • Ensure exceptional levels of customer care and service quality across all locations
  • Support recruitment, succession planning, and talent development across the region
  • Manage regional budgets and operational performance
  • Identify opportunities for growth, revenue improvement, and cost efficiencies
  • Support network planning, including new store openings and operational changes
  • Lead engagement initiatives and help foster a high-performance culture aligned to Sonova values
  • Handle escalated operational, customer, and people-related issues effectively

 

You’ll be trusted to lead from the front, influence performance, and drive a culture of accountability, engagement, and continuous improvement.

 

What’s in it for you

  • Competitive salary (DOE)
  • Car Allowance
  • Monthly & Annual performance related bonus
  • 25–30 days annual leave plus bank holidays
  • Boots Discount Card
  • Pension scheme & life assurance
  • Flexible Benefits Box
  • Telus wellbeing support – confidential support inside and outside work
  • Long service awards recognising your contribution
  • Ongoing leadership and development opportunities

 

What we’re looking for

  • Strong multi-site leadership experience within retail, healthcare retail, or a similar customer-focused environment
  • Proven experience delivering commercial growth and operational performance
  • Experience leading and developing leadership teams across multiple locations
  • Strong coaching, influencing, and stakeholder management capability
  • Comfortable managing KPIs, budgets, and regional performance metrics
  • Ability to drive engagement, accountability, and continuous improvement
  • Strong decision-making and problem-solving capability within fast-paced environments
  • Full UK driving licence and willingness to travel extensively across the region

 

Desirable

  • Experience within hearingcare, healthcare, or regulated retail environments
  • Experience leading large geographically dispersed teams
  • Exposure to operational transformation or business change initiatives

 

We care. We drive innovation. We strive for excellence. We build the best team.

#BootsHearingcare

Boots Hearingcare is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to cultivate the strongest team in the marketplace. We're committed to ensuring equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
Boots Hearingcare

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